June 16, 2021 | 7 Min Read
This article will walk you through five steps to help you improve your SEO writing and provide more value to your audience.
What exactly is SEO writing?
Writing for SEO entails focusing your content on providing users with useful information that answers their questions. It also entails optimizing for keywords and key phrases that assist search engines in understanding your content.
Search engines can show your article in the top results for relevant queries if you write well-optimized content for your users. You can increase traffic to your site and grow your audience by incorporating an SEO strategy into your writing.
It can be less expensive, more consistent, and sometimes more effective than paid advertising over time (or even rather quickly).
What is the best way to choose a primary keyword?
When writing for SEO, it is tempting to include as many keywords as possible and optimize the text for all of them. This, however, may result in muddled, disorganized content. Choose one primary keyword and then delve deeper. The focus of the article should be your primary keyword.
Investigate your topic
Great content is essential in SEO writing. To write great content, you must understand two concepts: Who is your target audience and What topics are important to them. If you have already identified your target audience, you should start thinking about how you will answer their questions and provide solutions. What type of Insurance are they looking for?
Create a meta title that is well-optimized
The headline of your article is not always the title that appears in search results. Consider this: your article has two headings: the H1 tag that appears on the page and the meta title tag that appears in the search results snippet. They can be related or similar, but they do not have to be identical. When writing for SEO, the most important thing to remember is that each tag must include your target keyword.
Follow these basic rules to make your title appealing to both search engines and searchers:
- Create a distinct title for each page. If you use the same title on multiple web pages, Google may display a different title instead of yours.
- Think about the user’s intent. Choose a title that indicates the problem that users will solve or the benefit that they will gain from reading your content. Include the hint words to pique users’ interest and entice them to click.
- Maintain a title length of 15 to 40 characters. The maximum length is approximately 60 characters; any text that exceeds this limit will be automatically truncated.
- Titles should include your target keyword. Titles are used by search engines to determine whether the content is relevant to the query. Do not, however, over-optimize.
Improve the meta description
In Google results, the meta description appears beneath the page title. If you write it carefully, it can be the ideal way to persuade a user to choose your link over your competitors’.
There are five basic recommendations for properly optimizing the meta description:
- Make sure that each page on your website has a meta description. Also, write meta descriptions that accurately describe the page in question.
- In the meta description, include a relevant keyword.
- Keep them between 1-2 sentences (140-160 characters) in length. Even though there is no limit to the length of a meta description, search result snippets are typically truncated to fit the device width.
- Meta descriptions do not have to be in sentence form; they’re also a great place to include important information that’s scattered throughout a page. Product pages, for example, may include a price, age, and manufacturer in their description. These descriptions are now more appealing to both search engines and users.
- Target an emotion and, if appropriate, include a call to action.
Structure and reliability of the content
A good structure is a necessary component of high-quality content. Subheadings make your content easier to scan and read. Here are some suggestions for making content more readable:
- If necessary, lengthen your text. Long reads of 3000+ words receive 3x more traffic, 4x more shares, and 3.5x more backlinks than average length articles (901-1200 words). However, this does not imply that a short article will rank poorly — it all depends on what users require.
- One idea is represented by one paragraph. To keep readers interested, divide the content into logical, digestible chunks.
- Respond to user inquiries. Draw the attention of users by including their questions in subheadings.
- Long sentences should be broken up. Divide long sentences into shorter ones in the same way that you would divide your content into paragraphs.
- Maintain a consistent tone of voice — ensure that your content piece adheres to your overall brand voice — casual, neutral, or formal — and look for sentences that stand out.
Now that you’ve learned how to improve your SEO writing, whether you’re creating new content from scratch or updating existing content, it’s time to tackle your to-do list.