We understand the business of insurance & the broader financial services context. We also intrinsically understand and value your customers' needs.Our services are carefully designed with research and insight based knowledge to help you lead in your target market.
Develop Digital Commerce Objectives and Strategy
Create Digital Brand and Unique Tone of Voice
Digital Roadmap and Go-To-Market Activities
Strengthening Digital Strategy and Assets
Develop Digital Marketing Strategy with sales and engagement goals
ROI measurement; Analytics set-up
Social Media Strategy, setting engagement & sales goals
Social Media Content, Community Management, benchmarking and trends
Social Media Influencer Strategy
Constructing end-to-end Customer Experiences using platforms and ecosystems
Conversion Rate Optimisation Strategy, Analytics and Sales Attribution
Landing pages for Lead Generation
Design Lifecycle Communications
Customer Experience research and customer- centric culture definition
Setting CX guidelines and defining maturity against key dimensions- process, people, technology, distribution, and customer services
Breakthrough initiatives- Data Strategy, Product Innovation Lab
Customer Insights research and analysis
On-demand or always-on consumer buying pattern and behaviours
Actionable insights to develop sales and brand strategies
Customers are going digital - their influences to search habits, are all being driven digitally. We take away all the pressure and help you gain more visibility for your organisation and accelerate customer acquisition growth.
Increased new customer acquisition
Enhanced customer loyalty & lifetime value
Go to market turnaround quicker
New sales revenue streams
Strong brand recognition
Improved ROI and growth
FWD embodies the fast-paced, regular cycles of change our generation will continue to experience whilst guarding the power of human emotions.Our integrated approach to everything digital and our deep financial services knowledge provides us with a unique position for our clients to leverage.
Vidya is a financial services and insurance marketer with experience in marketing, digital transformation, CX, product propositions, investor and CSR communications. She is an expert in contextualising organisational fintech and culture needs and has led multiple projects for leading FTSE 100 and other public listed entities in the Middle East region.
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