What we do

We understand the business of insurance & the broader financial services context. We also intrinsically understand and value your customers' needs. Our services are carefully designed with research and insight based knowledge to help you lead in your target market.


Digital 360 Degree Escalation Program

  • Develop Digital Commerce Objectives and Strategy

  • Create Digital Brand and Unique Tone of Voice

  • Digital Roadmap and Go-To-Market Activities

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Digital Marketing Mastery

  • Strengthening Digital Strategy and Assets

  • Develop Digital Marketing Strategy with sales and engagement goals

  • ROI measurement; Analytics set-up

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Social Media and Influencers Strategy

  • Social Media Strategy, setting engagement & sales goals

  • Social Media Content, Community Management, benchmarking and trends

  • Social Media Influencer Strategy

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Digital Sales Escalation

  • Constructing end-to-end Customer Experiences using platforms and ecosystems

  • Conversion Rate Optimisation Strategy, Analytics and Sales Attribution

  • Landing pages for Lead Generation

  • Design Lifecycle Communications

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Customer Experience (CX) Strategy

  • Customer Experience research and customer- centric culture definition

  • Setting CX guidelines and defining maturity against key dimensions- process, people, technology, distribution, and customer services

  • Breakthrough initiatives- Data Strategy, Product Innovation Lab

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Consumer Research

  • Customer Insights research and analysis

  • On-demand or always-on consumer buying pattern and behaviours

  • Actionable insights to develop sales and brand strategies

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Why us

Customers are going digital - their influences to search habits, are all being driven digitally. We take away all the pressure and help you gain more visibility for your organisation and accelerate customer acquisition growth.

Accelerate Digital e-commerce Growth

Increased new customer acquisition

End-to-end CX Planning and Implementation

Enhanced customer loyalty & lifetime value

Digital Velocity with Insights

Go to market turnaround quicker

Fit-for-future Digital Propositions

New sales revenue streams

Relevant and Engaging Content strategy

Strong brand recognition

Get Actionable Recommendations

Improved ROI and growth

About us

FWD embodies the fast-paced, regular cycles of change our generation will continue to experience whilst guarding the power of human emotions. Our integrated approach to everything digital and our deep financial services knowledge provides us with a unique position for our clients to leverage.

Vidya Veerapandian

Founder, FWD

Vidya is a financial services and insurance marketer with experience in marketing, digital transformation, CX, product propositions, investor and CSR communications. She is an expert in contextualising organisational fintech and culture needs and has led multiple projects for leading FTSE 100 and other public listed entities in the Middle East region.

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David Harris

FWD’s active mentor and currently an Executive Coach, David Harris has a recognized track record of over 20 years of Financial Services experience across strategy, sales, service, distribution and marketing in the Middle East and the UK. As a former Director of Distribution for RSA Insurance UAE, a FTSE100 company, David has been instrumental in managing diverse teams and achieving sustainable and profitable growth through those teams.

Neeru Sharma

Neeru Marya Sharma is the Founder and Managing Director of Marya Leadership Academy, a coaching and leadership development firm based out of Dubai. She is an incredibly experienced coach, innovation facilitator and change agent who has facilitated large-scale innovations and systemic change projects as an innovation consultant and as a coach to Fortune 500 companies and CEOs to SMEs based out of Dubai.

Fadi Hindi

Fadi Hindi is the Founder and CEO of Algofy.ai, and co-founder and senior partner of Xische & Co.’s DigitAI, a company specialized in implementing exponential technologies, helping government entities and corporates prepare for Industry 4.0.