We understand the business of insurance and the broader financial services context. We also intrinsically understand and value your customers' needs. Our services are carefully designed with research and insight based knowledge to help you lead in your target market.
This is a go-to service for any insurer or a financial services organization looking to completely revamp or create an ambitious yet achievable digital transformation strategy.
Digital commerce objectives and strategy
Digital brand & unique Tone of Voice
End-to-end customer journeys
Roadmap and Go-To-Market activities
Social media strategy and set-up
Digital marketing strategy
ROI measurement framework
Recruitment support to build a digital team
We feature a team of multi-disciplinary experts across marketing, technology, customer experience, research to harness data, new technologies, and design thinking principles to help you create a successful digital proposition.
Match your digital ambition with a strong customer acquisition strategy through this service. Drive brand engagement and distinctive brand positioning through campaigns, memorable experiences, and impactful content.
Digital strategy, brand audit, and refresh
Digital marketing strategy with sales and engagement goals
Selection of appropriate marketing channels based on business objectives
Sales and acquisition cost targets by marketing channel
Content and social media strategy
Recruitment support to build a digital team
Our award-winning marketing experts employ art and science in developing winning digital marketing strategies. Using ‘human-centered’ design, FWD’s marketing strategies ensure they are memorable and the impact is measurable.
UAE and the wider Middle East region have one of the highest penetration and usage of social media channels in the world. Your customers live here and are highly influenced by this world.
Social media strategy, in line with digital strategy, brand & business objectives
Engagement & sales goals by social channel
Social media content and community management
Benchmarking, social media monitoring and trends
Advertising tactics across channels including Facebook, Instagram, YouTube
Social media influencer strategy
Online reputation management
We understand the power of social media is an art and science which our team of award-winning marketing experts can provide. We have established relationships with key influencers that can be leveraged to create the right brand impression and awareness.
It is not enough to build a great set of products. It is important to understand why and how products can grow. We help construct a balanced business model that is built on an ambitious acquisition and impactful retention strategies.
User habits and needs to study
Constructing end-to-end customer experiences
Conversion Rate Optimisation (CRO) strategy
Landing pages for lead generation
Design and execute lifecycle communications
Analytics & attribution set-up
Selection/set-up of customer data platforms and other marketing automation tools
Set-up digital expert team
Our team of experts will design end-to-end digital sales solutions that will create long-term value across the entire customer lifecycle and will allow you to run a digitally-savvy, efficient business with increased revenues and enhanced customer experience.
Customer-centric culture cannot anymore be just part of a boardroom presentation or function in silos. A cohesive customer experience that cuts through all functions will be the game-changer - in terms of ROI & brand engagement.
Customer insights research and customer touchpoints’ analysis
Customer-centric culture definition and articulation – outward: in view
Setting CX guidelines and defining maturity against key dimensions – process, people, technology, distribution, and customer services
Breakthrough initiatives – VoC Plan, Data Strategy, Product Innovation Lab
We help put in place a globally accepted CX framework and innovative mechanisms to deliver truly best-in-class Customer Experience that transcends channels and platforms and helps augment long-term customer loyalty and lifetime value.
Knowing that consumer research is always the start point for any successful solution - whether product, service, or experience, this is a ‘must-have’ competitive edge! Knowledge is power. Insight is superpower.
Customer buying behavior analysis by product or portfolio
On-demand or always-on consumer demand pattern and stickiness
Actionable insights to develop sales and brand strategies
Market trends for product, service insights or benchmarking
Customer satisfaction and loyalty measurement
Our team of highly qualified research experts use a combination of primary and secondary research, social media polls, listening and web scraping, and other qualitative/quantitative methods to aggregate customer feedback, insights, and predictions.
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