May 25, 2021 | 5 Min Read
TikTok is the latest social media trend, with over 2.85 million active users in the UAE in 2020. The platform is made up of 7 to 60-second user-recorded videos that can be edited in-app and integrated with the other major social players.
You’ve probably seen how brands use Instagram to interact with customers via posts, stories, live videos, and IGTV. TikTok allows brands to interact with users via video, but only in short, bite-sized clips. Brands have created accounts on the platform in the last year to explore and engage with consumers. Everyone and their grandma is on Tiktok now.
Here are four ways insurance companies can use TikTok to go viral and increase exposure.
1- Create your own content on TikTok
Even if your brand isn’t well-known, you can still use TikTok for marketing purposes. It all starts with creating great content and implementing the best practices listed in this article. The majority of social media users do not have access to high-end camera equipment or production budgets. They produce content with their phones and use their time to create content that is true to who they are. Apply the same strategy to your own content.
A good example of the type of content insurance brands can share in a fun way is how can you save on your car insurance or videos on the funniest or strangest insurance claims that you have received.
2- Join a Hashtag Challenge
This TikTok trend is a powerful tool that can assist your brand in reaching a larger audience. Make sure to include relevant hashtags in each video, as this is the most effective way to grow organically. If you don’t know what hashtags to use, type a relevant, broad keyword into TikTok’s search section. Their backend system will generate a list of hashtags related to your topic. More than 90% of your traffic will come from the For You page which is based on hashtags and trends.
An example from a TikTok video’s analytics. For this account, 97% of the traffic source comes from the For You page
On the top of the screen, you can see the For You section and the following section. The For You page allows you to discover new content and see videos based on your interests while the Following page shows you content specific to the accounts you follow.
3- Collaborate with influencers
TikTok influencers may not be as well-known as Instagram influencers for their large followings. Reaching out to your target audience, on the other hand, is what will help you promote your business. Collaborate with influencers whose audiences are likely to be interested in your brand and willing to buy from you. This is comparable to how Instagram advertising works. Don’t underestimate the power of micro-influencers and their trusted followers.
4 – Advertise on Tiktok
Although it is still in its early stages, TikTok has a specialized advertising system that allows brands and businesses to reach a large user base. The platform provides three different types of digital advertising: native in-feed ads, hashtag challenge ads and brand ads.
TikTok is here to stay, and it doesn’t appear to be going away. So, familiarize yourself with the app and have some fun curating content to promote your products, services, your people, and what sets your insurance brand apart!