How to use Twitter for Business Marketing

November 10, 2021   |   4 Min Read

Some may find Twitter for business strange, but it isn’t. Indeed, Twitter is one of the most influential social media platforms that can take your branding to new heights. However, even the most seasoned marketers fail when it comes to Twitter marketing.

Why? Because even the most skilled marketing ninjas can become overwhelmed by the prospect of reposting multiple times. However, making the most of this social media platform is critical. According to social media statistics, Twitter has 353 million monthly active users who share 500 million tweets in a single day.

If you want to entice your target audience, particularly local customers, using Twitter for marketing your business can be a game-changer. Twitter marketing ensures customer engagement in order to broaden your reach. In this post, we will walk you through the process of marketing your business on Twitter in order to make meaningful connections and generate qualified leads.

Step 1: Improve Your Twitter Profile

Isn’t that the case? Surprisingly, most businesses fail to optimize and leave their Twitter profile incomplete. Though Twitter posting is important, an overall profile aesthetic is equally important for branding.

It leaves a lasting impression on visitors to your profile and becomes a major deciding factor in connection building. Add official business websites and blog links to your Twitter profile, along with a creative banner and a concise bio, to attract new followers. This will help potential customers learn more about your products and services.

Step 2: Establish a Twitter Following

Who doesn’t want millions of Twitter followers? We’re all guilty. This, however, is only possible if we actively connect and engage. It does not imply that you should begin connecting with anyone. Follow the accounts that are important in your field. You can also connect with your customers, friends, colleagues, competitors, relevant influencers, and those who provide you with interesting and valuable information.

They’ll eventually start following you back. But it doesn’t stop there. A community is more than just a group of people who follow each other. You must also interact with them.

Step 3: Disseminate Interesting Content

Twitter is a fantastic platform for disseminating a wide range of information. To engage your audience, tweet blog links, images, videos, GIFs, and quotes. The only issue is that, unlike other social media platforms, Twitter requires a cartload of content every day. Creating so much content on a daily basis can be extremely time-consuming. As a result, you must harness the power of curation. Content curation is an excellent way to ensure that your tweets are as consistent as possible. Don’t forget to include visual elements in your tweets because they are an important source of attention. Before posting, make sure to optimize your social media images for Twitter.

Step 4: Engage Proactively with Other Twitter Users by Following Conversations

Every day, a Twitter conversation is the equivalent of a face-to-face meeting with your customers. As a result, you must be cautious and precise in what you tweet! Keeping track of what other people are doing on Twitter can be extremely beneficial.

Take note of the following:

  • How do they use Twitter for business?
  • What exactly are they tweeting about?
  • What time do they tweet?
    What are people saying in response to their tweets?

Experimenting with your Twitter marketing strategy based on these observations will provide valuable insight. Concentrate on increasing interactions with your followers through retweets, replies, mentions, and favorites.

Step 5: Include Relevant Hashtags in Your Tweets and Profile

Hashtags are the most powerful social listening tools. Including trending Twitter hashtags in your tweet can help it go viral. However, make sure that the hashtags you use are relevant to your tweet and brand.

Another advantage of using trending hashtags is that they are visible to anyone on Twitter. If someone searches for that specific hashtag, they will be able to see your tweet, and you will gain a slew of new followers as a result.

Twitter is a must-have social media platform for people all over the world. Marketers are working hard to leverage Twitter for business opportunities. Why? Because of Twitter’s lightning-fast information dissemination, your brand could become an overnight sensation. However, it takes months of consistent effort for that one tweet to go viral.

Step 6: Use Twitter as a Customer Service Tool

Most businesses already have websites, chatbots, and phone support, so what makes social media customer service unique? Accessibility. You want to interact with your customers where they spend the majority of their time and feel most at ease reaching out. For most people, this means communicating with businesses through the same platforms they use to communicate with others.

According to social media customer service statistics, 64% of Twitter users would rather message a dedicated support handle than call a business. This number will only rise as the internet generation ages and becomes more active consumers.

Social media is quickly becoming the most obvious channel for these customers to communicate with businesses. Millions of brand mentions and conversations between customers and businesses like yours are generated by Twitter.

This is great news! Customers who had a customer support interaction on Twitter were much more likely to pay more for a company’s services and much more likely to choose that company over a competitor, according to the Harvard Business Review. You can see why it’s critical to promote and capitalize on these interactions.

Article by: Vidya Veerapandian

Vidya is the Founder of FWD. Vidya is a financial services and insurance marketer.

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